This site is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa logo

Showcase your products

How to Become a Vendor

F&B@Sea offers diverse engagement opportunities - from market stalls to meals, experiences, and more!

Not your traditional trade show.

At a Glance

Exhibiting Options

A quick reference to help you choose the best fit for your business needs.

Vendor Stall

10x10 or 10x20

A stall featuring your branding in the marketplace where you can serve your goods directly to attendees

Included in

  • 10x10 Purveyor package
  • 10x10 or 10x20 Market leader package

Catering Inclusion

Your meal on the menu

Context is king - Have your product featured as part of one of the multi-course, curated meals served to our attendees

Included in

  • Sampler village package - day of kiosk
  • Market leader package

At a Glance

Beyond the Booth

More ways than ever to showcase your product in its preferred context

Brand Experience

200, 400 or 600 sq ft

Create a dazzling immersive experience to engage a captive audience of cruise line buyers and decision-makers. From pop-up bars to hidden speakeasies to VR dining experiences and more, anything you dream up is possible. We provide the space, you make magic.

Taste Around the World

Local flavours

Showcase what makes the cuisine from your region so special in a centrally-located area dedicated to specialty food and drink items from around the world!

Your journey with us

5 Simple Steps to FnB@Sea Exhibiting Success

Product Pavilion

Not Serving Food or Drinks?

From equipment to cutlery, apparel, design and entertainment, dining isn’t just about what you consume, it’s also how – and cruise lines know it. Showcase your goods in the Product Pavilion, and network with buyers.

Your Resources for Success

Procurement Guide

Become a cruise industry F&B supplier and win cruise F&B contracts.Our guide simplifies what it takes to win chandler-led distribution, USPH-level compliance, and reliability that keeps guests satisfied.

Real-Life Case Study

See how first-time participant Aquafab took full advantage of their opportunity as a vendor to win F&B award, secure lucrative partnerships with leading cruise lines, and achieve significant ROI!