A Lively Marketplace of Cruise F&B
Why Attend
Drive F&B Forward
Innovation is at the epicenter of F&B@Sea. You’ll find industry newcomers alongside established brands unveiling their latest products; explore sustainable and cutting-edge f&b solutions via the curated content programme and celebrate excellence and ingenuity at the prestigious F&B@Sea Awards.
Hands-On Product Discovery
Test cruise-ready F&B products in a buzzing marketplace, sample 80+ vendor products in The Bistro, see live culinary demos & more
A Comprehensive Learning Experience
Curated panel discussions and keynote sessions along with live chef & mixology demonstrations addressing a range of trending topics
Strategic Business Connections
Meet business partners via the matchmaking programme & Café; sector-specific matchmaking areas, in the Lido Deck & more.
"F&B@Sea provided invaluable insights into the cruise F&B industry. The sessions, chef demos and networking were outstanding. The vendor marketplace showcased innovative products, leaving me inspired with new ideas for my team. A must-attend for cruise F&B professionals."
Charles Steadman, Director, F&B Experience and Strategic Partnerships,
Virgin Voyages
"Princess is proud to be part of F&B@Sea to celebrate the future of cruise food and beverage. This is truly a must-attend event that brings the industry together."
Sami Kohen, VP Food & Beverage,
Princess Cruises
"Loved the expert panel discussions and the passion that everyone brought to the event, will definitely be back!”
Adrian Broadhead – Global Food & Beverage Director
Aqua Expeditions
Sectors
The Full Culinary Canvas
Every sector that plays a role in the passenger drinking and dining experience is here.
Meat & Seafood
Produce
Plant-based & Proteins
Alcohol/Non-alcohol
Ingredients
Dairy & Dessert
Cookware & Equipment
Tech &
Entertainment
Design & Apparel
Who is supplying?
2026 Vendors Included:
An array of categories including coffee/tea, wellness foods and drinks, technology, meat, global flavours, baked goods, kitchen equipment, seafood and more.
Seamless experience
What's New & Improved
You asked, we listened! F&B@Sea 2026 was reimagined with exciting upgrades and brand-new features inspired by your feedback. Every detail has been designed to elevate your experience and make your journey onboard truly unforgettable!
Matchmaking Café
A warm and inviting café space on the show floor where buyers and suppliers meet, mingle, and make business connections — both scheduled and informal, featuring hospitality elements and open seating. If you have booked your ticket, log in to our Matchmaking programme now to pre-schedule meetings with suppliers and fellow attendees before diaries fill up!
Sponsored by: Carib Worldwide, Lara, Legally Addictive Foods, and Tenzo
Lido Deck
The crown jewel of the event, enjoy a vibrant space with a stylish aesthetic featuring music, games, cocktails, and a truly one-of-a-kind environment for both meetings and networking.
Sponsored by: Disaronno & AquaFab, Chinola, Pink Sand & Fever Tree, Proximo Spirits, and Dobel Tequila
Main Stage
Where the future of cruise F&B takes centre stage. With trend-driven content informed by the Cruise F&B 2026 Trends Report, a sleek new design, upgraded AV and lighting, and a dedicated seating area, it offers an elevated experience. Its new location ensures better noise control and seamless crossover moments with the Taste and Learn Lounge and Bistro for enhanced engagement.
Sponsored by: Fresh Blendz
Taste and Learn Lounge
This is an interactive showcase where culinary and beverage trends come alive. Explore the flavours and product innovations driving cruise F&B forward and shaping tomorrow’s guest experience.
Sponsored by: The Coca-Cola Company and Belvedere Dirty Brew