Vendors
New to Cruise? No Problem!
Your gateway in
Meet the Cruise F&B Buyers
Connect with decision-makers from 30+ cruise lines at the world's premier cruise F&B event. Turn conversations into contracts.
Direct Access to Buyers
Meet VPs, Directors, and Procurement leads from Royal Caribbean, Carnival, MSC, Princess, and more—all in one place.
$2B+ Market Opportunity
Tap into fleet-wide contracts spanning 20-30 vessels with procurement cycles worth millions in annual revenue.
Proven ROI for Vendors
Past vendors secured partnerships within months. Aquafab won Most Innovative Product and landed 12 cruise lines post-show.
The feedback from everyone has been so positive. This is the first time that we’ve shown our product outside of Australia and we’ve found that this is the place to be.
Aquafab
F&B@Sea Vendor
A Cruise Industry Snapshot
Sectors
The Full Culinary Canvas
Every sector that plays a role in the passenger drinking and dining experience is here. Cruise lines want to meet you.
Meat & Seafood
Produce
Plant-based & Proteins
Alcohol/Non-alcohol
Ingredients
Dairy & Dessert
Cookware & Equipment
Tech & Entertainment
Design & Apparel
Essential Reading
Cruise Procurement Guide
The cruise F&B market is a $2+ billion opportunity with unique rules. This guide covers supply chain essentials, compliance requirements, and the procurement journey cruise executives expect you to understand before F&B@Sea.
Meet True Decision-Makers
2026 Cruise Lines
Cruise executives registered for the event come from dozens of brands, including:
Supplier Process
5 Simple Steps
Your Voyage to an Ocean of Opportunity
- 01
Enquire about Participating
- 02
Consult with Our Team
- 03
Finalise Your Brand Presence
- 04
Connect and Engage Onsite
- 05
Follow Up with Key Connections
Your Voyage with Us
Whether you serve food, drinks, or products/services that elevate the cruise dining experience, we’ll work closely with you to make the most of your F&B@Sea supplier experience.
Put Your Best Foot Forward
Consult with us to determine the perfect fit for your business goals, budget and fit within the sector.
Complete the vendor application form
Identify your best package
Complete your profile listing
Pre-arrange meetings with AI matchmaking
Make Waves in Wynwood
Welcome cruise line buyers to your vendor stall, branded activation or sponsored feature. Connect with attendees at receptions, happy hours and the 1:1 matchmaking lounge.
Drive traffic to your brand
Use the onsite matchmaking lounge
Meet contacts at networking events
Ride the Current to Success
Keep the wind in your brand’s sails via our Digital 365 packages - from turnkey ad bundles to a la carte offers and custom campaigns
Develop connections, grow your business
Capture leads while brand retention is high
Convert missed opportunities
Establish your brand as a thought-leader
