A One-of-a-Kind Cruise F&B Experience

200+ brands serving samples across every food & beverage category including wellness & functional foods, meat, seafood, produce, baked goods, dairy, snacks, coffee & tea, alcoholic beverages, tech equipment and much more. Expect to see some new entrants to the market as well as some popular returners! 

Step into the Bistro to envision how vendor ingredients and products could transform your guests' dining experience. This culinary theatre - in the heart of the action - sees expert catering partners take vendor products and transform them into cruise-ready masterpieces across several curated meals per day.

Sample specific regional cuisine from around the globe in an area dedicated to fostering cultural and business connections alike. 

Reimagined for 2026, this is an interactive showcase where culinary and beverage trends come alive. Explore the flavours and product innovations driving cruise F&B forward and shaping tomorrow’s guest experience.

Where the future of cruise F&B takes centre stage. Explore the trends, innovations, and challenges shaping dining, drinking, and operations—from supply, health and wellness to sustainability, entertainment-driven concepts, and destination-inspired menus.

From live cooking experiences and pop-up cocktail bars and tastings to pizza places, bar mixes and much more, place yourself in your passenger's point of view as you navigate your way across our exclusive brand experiences scatted across the show floor.

A warm and inviting café space on the show floor where buyers and suppliers meet, mingle, and make business connections — both scheduled and informal, featuring hospitality elements and open seating. If you have booked your ticket, log in to our Matchmaking programme now to pre-schedule meetings with suppliers and fellow attendees before diaries fill up!

The crown jewel of the event, enjoy a vibrant space with a stylish aesthetic featuring music, games, cocktails, and a truly one-of-a-kind environment for both meetings and networking.

After an action-packed first day at F&B@Sea, join us at The Big Splash—the ultimate industry celebration! Sip on free-flowing beer, signature cocktails, cool popsicles and refreshing conversations, while soaking up some high energy entertainment.

The F&B@Sea Awards 2027 will celebrate excellence, leadership, and innovation across the global cruise food and beverage industry. 

The Product Pavilion showcases non-food and beverage products related to the culinary world, from cutting-edge technology to equipment, hotel supplies, dining ware and more.

Did a product catch your interest in the Bistro? Explore it in greater detail at the Sampler Village, a gathering spot for attendees to connect with the suppliers of featured Bistro products during all catered events.