A One-of-a-Kind Cruise F&B Experience

200+ brands serving samples across every food & beverage category including wellness & functional foods, meat, seafood, produce, baked goods, dairy, snacks, coffee & tea, alcoholic beverages, tech equipment and much more. Expect to see some new entrants to the market as well as some popular returners! 

Step into the Bistro to envision how vendor ingredients and products could transform your guests' dining experience. This culinary theatre - in the heart of the action - sees expert catering partners take vendor products and transform them into cruise-ready masterpieces across several curated meals per day. Join us for the Global Taste at Sea lunch and Brunch with the Brands!

Sample specific regional cuisine from around the globe in an area dedicated to fostering cultural and business connections alike. 

This is an interactive education and discovery destination where culinary and beverage trends come alive through live demonstrations, tasting and practical product applications. Explore the flavours and product innovations driving cruise F&B forward and shaping tomorrow’s guest experience.

Sponsored by Coca-Cola

Where the future of cruise F&B takes centre stage. Explore the trends, innovations, and challenges shaping dining, drinking, and operations—from supply, health and wellness to sustainability, entertainment-driven concepts, and destination-inspired menus. It also hosts the F&B Awards on Day 2 of the event!

From live cooking experiences and pop-up cocktail bars and tastings to pizza places, bar mixes and much more, place yourself in your passenger's point of view as you navigate your way across our exclusive brand experiences scatted across the show floor.

Expanded for 2027! A warm and inviting café space on the show floor where buyers and suppliers meet, mingle, and make business connections — both scheduled and informal, featuring hospitality elements and open seating. If you have booked your ticket, log in to our Matchmaking programme now to pre-schedule meetings with suppliers and fellow attendees before diaries fill up.

A cruise-inspired beach-club lounge on the exhibition floor, the Lido Deck combines informal seating, beverages and sponsor activations in a sociable setting that invites you to connect and recharge. Enjoy a vibrant space with a stylish aesthetic featuring music, games, cocktails, and a truly one-of-a-kind environment for both meetings and networking.

After an action-packed first day at F&B@Sea, join us at The Big Splash—the ultimate industry celebration! Sip on free-flowing beer, signature cocktails, cool popsicles and refreshing conversations, while soaking up some high energy entertainment.

The F&B@Sea Awards recognize cruise lines, industry leaders and suppliers whose innovation and achievements elevate food, beverage and hospitality at sea. The ceremony brings the community together to celebrate excellence.

The Product Pavilion showcases non-food and beverage products related to the culinary world, from cutting-edge technology to equipment, hotel supplies, dining ware and more. This is your chance to explore innovations and identify products with potential for onboard use to enhance the experience, whether you're staff or a diner.