F&B at Sea is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Why supply

Facilitate the future of cruise F&B

Why supply

Your goods, presented your way

Take cruise line buyers on a sensory voyage to discover the products and services that will evolve passenger drinking and dining.

A debut to rave reviews
2024 drew 500+ cruise line F&B buyers to a lively marketplace of curated vendors, branded experiences, live demos and more.
Leads to a bigger, bolder follow-up
For the second year in a row we are doubling in size to meet cruise lines' growing appetite for partners across the dining experience
Ripe for imaginative suppliers and sponsors
Choose from myriad ways to creatively engage with potential customers and make a lasting impression.
F&B growth
A cruise industry snapshot
  • $8.9T
    Projected size of the global F&B market by 2026
  • $2BN+
    spent annually on F&B by the top six cruise brands
Market stalls
The audience
Who you’ll meet
  • 84%
    of attendees have purchasing power
  • 55%
    of attendees are C-Suite executives
Bacardi Speakeasy
Vendor packages
Designed for F&B suppliers
These affordable all-in-one packages promote your brand, provide many networking opportunities and most importantly, distribute your products, your way to cruise buyers during the event.

Types of attendees

Who comes to F&B@Sea?

Curated exclusively for relevant cruise professionals, expect to meet people with job titles like:

Get the sample attendee list

Global Strategic Sourcing

F&B Development

Strategic Partnerships

SVPs, Guest Operations

Senior Managers, Directors, VPs

Strategic Sourcing, Food & Beverage

F&B Operations Managers / Directors

F&B Supply Chain Management

Chief Procurement Officers

SVPs, Global Sourcing

VPs, Supply Chain

Fleet Food & Beverage Managers


Who supplies

Food: Plant-based, meat, seafood, other proteins like eggs, nuts, tofu, produce, baked goods, dessert, milk/dairy, snacks, ingredients/sauces/grain/spices and more

Beverages: Spirits, wine, beer, non-alcoholic, functional and more

Products/Services: Tech, design, equipment, apparel, hotel supplies, cookware, manufacturers, distributors, entertainment and more

Ipad preview of 101 guide document
Free 101 guide
New to cruise? Not a problem
With cruise lines investing $2bn in F&B annually, they’re hungry for new suppliers! Set up your brand for success with these 7 easy tips to become a cruise line F&B supplier, brought to you by founding partner, MarkeTeam.

“It’s such a unique opportunity to connect with decision-makers. It opens doors to partnerships with cruise lines we hadn’t thought of until we came to the show.” 

Pernod Ricard

2024 Beverage Supplier

All eyes on your brand
F&B@Sea community
Moments from 2024
Person pouring drink into a martini glass
Woman using a shaker
People taking a selfie
People smiling to camera at the show
Man on a ship
Be part of the future of cruise