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Why supply

Facilitate the future of cruise F&B

Why supply

Your goods, presented your way

Take cruise line buyers on a sensory voyage to discover the products and services that will evolve passenger drinking and dining.

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A Miami debut to rave reviews
2024 drew 500+ cruise line F&B buyers to a lively marketplace of curated vendors, branded experiences, live demos and more.
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Leads to a bigger, bolder follow-up
For the second year in a row we are doubling in size to meet cruise lines' growing appetite for partners across the dining experience
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Ripe for imaginative suppliers and sponsors
Choose from myriad ways to creatively engage with potential customers and make a lasting impression.
F&B growth
A cruise industry snapshot
  • $8.9T
    Projected size of the global F&B market by 2026
  • $2BN+
    spent annually on F&B by the top six cruise brands
Market stalls
The audience
Who you’ll meet
  • 79%
    of attendees have purchasing power
  • 55%
    of attendees are C-Suite executives
  • 33+
    cruise line brands
  • 930+
    cruise line executives
Bacardi Speakeasy
Vendor packages
Designed for F&B suppliers
These affordable all-in-one packages promote your brand, provide many networking opportunities and most importantly, distribute your products, your way to cruise buyers during the event.

Types of attendees

Who comes to F&B@Sea?

Curated exclusively for relevant cruise professionals, expect to meet people with job titles like:

Get the sample attendee list

Global Strategic Sourcing

F&B Development

Strategic Partnerships

SVPs, Guest Operations

Senior Managers, Directors, VPs

Strategic Sourcing, Food & Beverage

F&B Operations Managers / Directors

F&B Supply Chain Management

Chief Procurement Officers

SVPs, Global Sourcing

VPs, Supply Chain

Fleet Food & Beverage Managers

 

Who supplies

Food: Plant-based, meat, seafood, other proteins like eggs, nuts, tofu, produce, baked goods, dessert, milk/dairy, snacks, ingredients/sauces/grain/spices and more

Beverages: Spirits, wine, beer, non-alcoholic, functional and more

Products/Services: Tech, design, equipment, apparel, hotel supplies, cookware, manufacturers, distributors, entertainment and more

Farinart
Case Study
Don't Take Our Word For It
See how first-time participant Farinart took full advantage of their opportunity as a supplier to make crucial industry connections, optimise their product for the market, and even bid on an RFP with a major cruise line!
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Free 101 guide
New to cruise? Not a problem
With cruise lines investing $2bn in F&B annually, they’re hungry for new suppliers! Set up your brand for success with these 7 easy tips to become a cruise line F&B supplier, brought to you by founding partner, MarkeTeam.

“It’s such a unique opportunity to connect with decision-makers. It opens doors to partnerships with cruise lines we hadn’t thought of until we came to the show.” 

Pernod Ricard

2024 Beverage Supplier

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All eyes on your brand
F&B@Sea community
Moments from 2024
Person pouring drink into a martini glass
Woman using a shaker
People taking a selfie
People smiling to camera at the show
Man on a ship
Be part of the future of cruise