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Vendors

New to Cruise? No Problem!

Your gateway in

Meet the Cruise F&B Buyers

Connect with decision-makers from 30+ cruise lines at the world's premier cruise F&B event. Turn conversations into contracts.

Direct Access to Buyers

Meet VPs, Directors, and Procurement leads from Royal Caribbean, Carnival, MSC, Princess, and more—all in one place.

$2B+ Market Opportunity

Tap into fleet-wide contracts spanning 20-30 vessels with procurement cycles worth millions in annual revenue.

Proven ROI for Vendors

Past vendors secured partnerships within months. Aquafab won Most Innovative Product and landed 12 cruise lines post-show.

The feedback from everyone has been so positive. This is the first time that we’ve shown our product outside of Australia and we’ve found that this is the place to be.

Aquafab

F&B@Sea Vendor

F&B Growth

A Cruise Industry Snapshot

$8.9Tn

Projected size of the global F&B market by 2026
$5.7Bn

spent annually on F&B by the top four major cruising groups
Miami

is the world's cruising headquarters

Sectors

The Full Culinary Canvas

Every sector that plays a role in the passenger drinking and dining experience is here. Cruise lines want to meet you.

Meat & Seafood

Produce

Plant-based & Proteins

Alcohol/Non-alcohol

Ingredients

Dairy & Dessert

Cookware & Equipment

Tech & Entertainment

Design & Apparel

Essential Reading

Cruise Procurement Guide

The cruise F&B market is a $2+ billion opportunity with unique rules. This guide covers supply chain essentials, compliance requirements, and the procurement journey cruise executives expect you to understand before F&B@Sea.

Download your free guide

The Audience

Meet True Decision-Makers

79%

of attendees have purchasing power
55%

of attendees are C-Suite executives
33+

cruise line brands
930+

cruise line executives

2026 Cruise Lines

Cruise executives registered for the event come from dozens of brands, including:

Get the sample list

Types of Attendees

Job Titles Include:

See who's coming

Global Strategic Sourcing

F&B Development

Strategic Partnerships

SVPs, Guest Operations

Senior Managers, Directors, VPs

Strategic Sourcing, Food & Beverage

F&B Operations Managers / Directors

F&B Supply Chain Management

Chief Procurement Officers

SVPs, Global Sourcing

VPs, Supply Chain

Fleet Food & Beverage Managers

Supplier Process

5 Simple Steps

Your Voyage to an Ocean of Opportunity

01 Enquire about Participating

02 Consult with Our Team

03 Finalise Your Brand Presence

04 Connect and Engage Onsite

05 Follow Up with Key Connections

Your Voyage with Us

Whether you serve food, drinks, or products/services that elevate the cruise dining experience, we’ll work closely with you to make the most of your F&B@Sea supplier experience.

1 Pre-Event • Positioning You for Success

Put Your Best Foot Forward

Consult with us to determine the perfect fit for your business goals, budget and fit within the sector.

See sample attendees

Complete the vendor application form

Identify your best package

Complete your profile listing

Pre-arrange meetings with AI matchmaking

2 At the Event • Making the Right Connections

Make Waves in Wynwood

Welcome cruise line buyers to your vendor stall, branded activation or sponsored feature. Connect with attendees at receptions, happy hours and the 1:1 matchmaking lounge.

Get the sales brochure

Drive traffic to your brand

Use the onsite matchmaking lounge

Meet contacts at networking events

People holding drinking glasses and smiling

3 All Year Round • Maintain Momentum

Ride the Current to Success

Keep the wind in your brand’s sails via our Digital 365 packages - from turnkey ad bundles to a la carte offers and custom campaigns

Explore digital packages

Develop connections, grow your business

Capture leads while brand retention is high

Convert missed opportunities

Establish your brand as a thought-leader

Apply to Become a Cruise F&B Vendor Today

Book a Consultation

F&B@Sea

7–8 April 2027 Mana Wynwood Convention Center. Miami. FL. USA

Opening times

Onsite

7 April 2027: 10:30 AM - 5:30 PM

8 April 2027: 10:30 AM - 5:30 PM

Get in touch

Show policies

Press

About us

Brought to you by Seatrade Cruise Global, F&B@Sea is a one-of-a-kind F&B experience, connecting food, beverage, guest experience and hotel ops suppliers and buyers together.

About us

Brought to you by Seatrade Cruise Global, F&B@Sea is a one-of-a-kind F&B experience, connecting food, beverage, guest experience and hotel ops suppliers and buyers together.