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Fostering a Sustainable Tomorrow

Together, We Can Make a Difference

We empower the cruise industry to adopt sustainability practices at events where its decision-makers gather, all while enhancing our environmental, social, and economic impact in our host cities.

Our commitment extends to all sectors influenced by the cruise industry, connecting them to networks and knowledge that will help them address their interconnected challenges. We focus our efforts around three areas.

Inspiring Sustainable Development

We aim to fully integrate sustainability across our cruise brands by the end of 2025, motivating the broader cruise industry to align their efforts with the United Nations' Sustainable Development Goals.

Actions we are taking...

The Safety and Sustainability Theatre highlights the latest innovations and advancements in cruise industry sustainability, focused on supporting the IMO’s 2030 carbon intensity reduction goals.

Long standing partnership with Mercy Ships, an international charity that operates the world's largest non-governmental hospital ships, providing surgical care, education, and community support in Africa.

Fostering diversity and inclusion in the cruise industry through diverse speakers and panels, and targeted projects such as The Professional Women in Cruise panel.

Running an Environmentally Responsible Event

We continually strive to become a "planet-forward" event organiser. Our main focuses are on waste, energy/carbon, water, procurement/materials, and travel.

Learn more about better stands

Actions we are taking...

Better Stands programme implemented across all Seatrade Cruise events to ensure the elimination of all disposable exhibitor stands by 2030.

Prioritise sustainability by using recycled materials, eliminating single-use plastics, and reducing waste with QR codes and digital signage. All event details are available on our app—no printed guides needed!

All Seatrade Cruise events are powered by renewable energy where possible.

Running a Socially Responsible Event

We are committed to conducting our business safely and ethically, considerate towards wellbeing and accessibility, and create a positive measurable impact in the host cities of our events.

Learn more about Tomorrow’s Talent Today

Actions we are taking...

Tomorrow’s Talent Today offers students free access to a curated conference programme, giving them the opportunity to explore careers in the cruise industry and network with industry professionals.

We incorporate wellness initiatives into all Seatrade Cruise events to promote overall wellbeing , such as Puppy Yoga and Wellness Lounges.

We collaborate with host cities to support local development by partnering with charities and promoting local tourism and businesses.

Event Sustainability Initiatives

Seatrade Cruise Global

From Puppy Yoga to Tomorrow's Talent Today and more!

F&B@Sea

From the immunized wood we used to build vendor stalls to food sustainability conference sessions and more.

Seatrade Cruise Med

From sustainability conference sessions to Wordly and more.

Seatrade Cruise Asia

From sustainability conference sessions to Wordly and more.

Faster Forward Programme

As part of the Faster Forward Programme, we strive to advance six key UN Sustainable Development Goals (SDGs).

These are a set of 17 global objectives aimed at addressing urgent challenges such as poverty, inequality, climate change, and environmental degradation by 2030.

Faster Forward

Connecting the Disconnected

Decent Work and Economic Growth

Tomorrow’s Talent Today offers students free access to knowledge, expert guidance, and exposure to the cruise industry.

Reduced Inequalities

We are committed to diversity and inclusion across all of our events.

Faster Forward

Sustainability Inside

Climate Action

Seatrade Cruise events feature sessions on cruise decarbonisation progress and strategies to address climate change impacts.

Life Below Water

We advocate sustainable cruise practices to cut pollution, prevent habitat destruction, and safeguard marine biodiversity.

Faster Forward

Better Stands

Affordable & Clean Energy

All stands by our official contractor use sustainable lighting, and we strongly advise other exhibitors to do the same.

Responsible Consumption & Production

Better Stands promotes responsible sourcing, reusability, and waste reduction to minimise the environmental impact of our events.

The numbers

Of Our Participants

71%

of cruise line executives view sustainability and the environment as key issues
86%

Feel it's important that our events are environmentally and socially responsible
68%

Say we have already met their sustainability expectations

With 18+ years in ocean innovation, renewable energy, and global leadership, Birgit drives meaningful change. A sustainability trailblazer, she’s led initiatives like the first interactive map for ocean-energy innovators and the Global 500 List of Female Founders.

Birgit M. Liodden

Founder & Chief Mermaid, The Ocean Opportunity Lab (TOOL)

Sustainability Ambassador at Seatrade Cruise

Former U.S. Coast Guard Commander and cruise line executive, John brings over 38 years of experience spanning both the public and private sectors. He specializes in maritime security, safety, and environmental operations, offering a wealth of expertise in these critical areas.

John Sifling

Principal at Broad Reach Maritime

Safety & Sustainability Ambassador at Seatrade Cruise

Accessibility Information

Seatrade Cruise Global

On the show floor

Better Stands

In 2024, we're asking exhibitors to take the Better Stands Pledge with us to stop using disposable materials. This switch up makes the whole experience easier, safer and more sustainable for everyone involved. You in?

Learn more

10 Pt Checklist

Download the Exhibitor Sustainability Checklist today to learn immediate steps you can take as we work towards our goal of 100% reusable stands.

Woman painting a mural of a serene ocean scene

Share Your Story

Would you like to work with us on the sustainability of our events or perhaps share your own success stories and efforts? Contact the event team or reach out to Informa’s dedicated sustainability team for more information

Get in touch

About us

The Informa Seatrade Cruise Portfolio includes a range of global exhibitions, conferences, intimate events, awards, news websites, blogs and publications that cover every aspect of the cruise and maritime industries.

About us