The global cruise market expects to see more than 27 million cruisers in 2018, representing a yearly growth of 5.4% - proof of the increasing popularity of cruise travel. As the world’s second most popular cruise destination, how is the Med and its adjoining seas leveraging growth, managing challenges and preparing for future demand? The session will start with case studies of operational excellence in the region, followed by a discussion on how stakeholders are tackling the challenges through collaboration.
Drawing from the expectation of IMO’s 2020 standard, this session will focus on how cruise ship operators are managing air pollution, how far cruising has come and where to next for creating a sustainable environment.
Overcrowding has been an issue that the industry is looking to overcome, and to discover new destinations is among the top priorities for itinerary planning executives. Here we will invite first cruise line executives to elaborate what they normally would consider when choosing a new destination accompanied by a couple of new destinations showcasing their potential.