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Going greener

Fostering a Sustainable Tomorrow

Together, We Can Make a Difference

We empower the cruise industry to adopt sustainability practices at events where its decision-makers gather, all while enhancing our environmental, social, and economic impact in our host cities.

Our commitment extends to all sectors influenced by the cruise industry, connecting them to networks and knowledge that will help them address their interconnected challenges. We focus our efforts around three areas.

  • 01

    Inspiring Sustainable Development

    We strive to integrate sustainability across our cruise brands, motivating the broader cruise industry to align their efforts with the United Nations' Sustainable Development Goals.

Actions we are taking...

  • The Safety and Sustainability Theatre highlights the latest innovations and advancements in cruise industry sustainability, focused on supporting the IMO’s 2030 carbon intensity reduction goals.

  • Long standing partnership with Mercy Ships, an international charity that operates the world's largest non-governmental hospital ships, providing surgical care, education, and community support in Africa.

  • Fostering diversity and inclusion in the cruise industry through diverse speakers and panels, and targeted projects such as The Professional Women in Cruise panel.

Sustainability
  • 02

    Running an Environmentally Responsible Event

    We continually strive to become a "planet-forward" event organiser. Our main focuses are on waste, energy/carbon, water, procurement/materials, and travel.

Actions we are taking...

  • Better Stands programme implemented across all Seatrade Cruise events to ensure the elimination of all disposable exhibitor stands by 2030.

  • Prioritise sustainability by using recycled materials, eliminating single-use plastics, and reducing waste with QR codes and digital signage. All event details are available on our app—no printed guides needed!

  • All Seatrade Cruise events are powered by renewable energy where possible.

Sustainability - Wellness Lounge
  • 03

    Running a Socially Responsible Event

    We are committed to conducting our business safely and ethically, considerate towards wellbeing and accessibility, and create a positive measurable impact in the host cities of our events.

Actions we are taking...

  • Tomorrow’s Talent Today offers students free access to a curated conference programme, giving them the opportunity to explore careers in the cruise industry and network with industry professionals.

  • We incorporate wellness initiatives into all Seatrade Cruise events to promote overall wellbeing , such as Puppy Yoga and Wellness Lounges.

  • We collaborate with host cities to support local development by partnering with charities and promoting local tourism and businesses.

Sustainability

Event Sustainability Initiatives

From The Wellness Oasis to Tomorrow’s Talent Today and more.

From the immunised wood we used to build vendor stalls to food sustainability conference sessions and more.

From sustainability conference sessions to Wordly and more.

From sustainability conference sessions to Wordly and more.

Faster Forward Programme

As part of the Faster Forward Programme, we strive to advance six key UN Sustainable Development Goals (SDGs).

These are a set of 17 global objectives aimed at addressing urgent challenges such as poverty, inequality, climate change, and environmental degradation by 2030.

Faster Forward

Connecting the Disconnected

  • <p>Decent Work and Economic Growth</p>

    Decent Work and Economic Growth

    Tomorrow’s Talent Today offers students free access to knowledge, expert guidance, and exposure to the cruise industry.

  • <p><strong>Reduced Inequalities</strong></p>

    Reduced Inequalities

    We are committed to diversity and inclusion across all of our events.

Faster Forward

Sustainability Inside

  • <p>Climate Action</p>

    Climate Action

    Seatrade Cruise events feature sessions on cruise decarbonisation progress and strategies to address climate change impacts.

  • <p><strong>Life Below Water</strong></p>

    Life Below Water

    We advocate sustainable cruise practices to cut pollution, prevent habitat destruction, and safeguard marine biodiversity.

Faster Forward

Better Stands

  • <p>Affordable &amp; Clean Energy</p>

    Affordable & Clean Energy

    All stands by our official contractor use sustainable lighting, and we strongly advise other exhibitors to do the same.

  • <p>Responsible Consumption &amp; Production</p>

    Responsible Consumption & Production

    Better Stands promotes responsible sourcing, reusability, and waste reduction to minimise the environmental impact of our events.

The numbers

Of Our Participants

71%
of cruise line executives view sustainability and the environment as key issues
86%
Feel it's important that our events are environmentally and socially responsible
68%
Say we have already met their sustainability expectations
Birgit M. Liodden

With 18+ years in ocean innovation, renewable energy, and global leadership, Birgit drives meaningful change. A sustainability trailblazer, she’s led initiatives like the first interactive map for ocean-energy innovators and the Global 500 List of Female Founders.

Birgit M. Liodden

Founder & Chief Mermaid, The Ocean Opportunity Lab (TOOL)

Sustainability Ambassador at Seatrade Cruise

John Sifling

Former U.S. Coast Guard Commander and cruise line executive, John brings over 38 years of experience spanning both the public and private sectors. He specializes in maritime security, safety, and environmental operations, offering a wealth of expertise in these critical areas.

John Sifling

Principal at Broad Reach Maritime

Safety & Sustainability Ambassador at Seatrade Cruise

On the show floor

Better Stands

We're asking exhibitors to take the Better Stands Pledge with us to stop using disposable materials. This switch up makes the whole experience easier, safer and more sustainable for everyone involved. You in?

Take action

Pull a Pound

Join our clean ocean movement! For every $1 collected at registration, our Sustainability Partner, 4ocean removes one pound of debris from the ocean. Help us reach our 2026 goal of removing 50,000 pounds of plastic and trash!

10 Pt Checklist

Download the Exhibitor Sustainability Checklist today to learn immediate steps you can take as we work towards our goal of 100% reusable stands.

Contact us

Share Your Story

Would you like to work with us on the sustainability of our events or perhaps share your own success stories and efforts? Contact the event team or reach out to Informa’s dedicated sustainability team for more information