All times displayed for Asia/Shanghai timezone.

Morning Tai-Chi Exercise
08:00 - 08:30
Extra Activity

Details to be confirmed


Spotlight Interview: How to Deliver Right Products to the Right People – A Story of Cruise Education and Brand Marketing
09:00 - 09:15 Main Stage
Spotlight Interview
Managing Director for Publishing and Content, Seatrade
UBM Informa
Senior Vice President, Head of Marketing & Communications
Genting Cruise Lines

This short interview will give you first-hand example on how to tailor your product and branding for the Asian market. 

Host: Mary BOND, Editor, Seatrade Cruise News

How Fly-Cruise Boosts Asian Cruisers
09:20 - 10:00 Main Stage
Panel Discussion
CHART Management Consultants
Regional Sales Manager, Asia Pacific
Country Sales Manager
Princess Cruises
Founder and CEO
NeWayer Cruises
Head of Marketing & Business Development
SATS-Creuers Cruise Services

The rise of 'Fly-Cruise' is one of the key indicators that portrays the growth of the Asian cruise market. This session will explore how the industry can work more strategically together to improve the offerings of fly-cruise products, as well as how to channel the benefit of fly-cruise to drive further development of Asian cruise scene.

Session Moderator: Ted BLAMEY, Principal, CHART Management Consultants

Made in, and for, China: The Rise of the China’s Cruise Shipbuilding and Repair Sectors, and Opportunities for Technical Suppliers in a Growing Market
10:30 - 12:30 Main Stage
V.Ships Leisure
Shanghai Rules & Research Institute
Director, Cruise
Sales Stage Technology
Bosch Rexroth
Marine Operation Manager
Royal Caribbean International
Global Marine Director, Naval Architect & Marine Engineer
United Technologies
Regional General Manager, Passenger Ship & Ferry Services, North Asia Zone
Bureau Veritas
Managing Director
COSCO Shipping Heavy Industry (Zhoushan)

Sponsored by:

This session will look into China’s buoyant cruise shipbuilding and repair sectors, and examine the opportunities for technical suppliers in this growing market.

  • CHEN Shi, Director Shanghai Rules & Research Institute, China Classification Society
  • ZHOU Jian Hua, GM, COSCO  (Zhoushan) Shipyard
  • John HEMGARD, Global Marine Director, Naval Architect & Marine Engineer, United Technologies
  • Alexander FRODL, Sales Stage Technology, Bosch-Rexroth
  • Vesa MARTTINEN, Director of Cruise, Ferry and Superyachts, Wartsila
  • Ian GU, Marine Operation Manager, Royal Caribbean International
  • Per BJORNSEN, Director, V-Ships Leisure

Session Moderator: Raoul JACK, GM, Passenger Ship & Ferry Services, North Asia Zone, Bureau Veritas

International Cruise Research Alliance Summit
13:30 - 15:30 Main Stage

Reflecting the national strategy of the Belt and Road, the Summit centres on Shanghai’s goal of accelerating the establishment of an international shipping centre, and building a world-renowned tourist destination with global influence. The Summit brings together cruise industry experts at home and abroad to examine the demonstration of Shanghai Cruise Tourism Development Experimental Zone in China, which includes continuing to enhance the service of the cruise home port, extending the development of the cruise industry, promoting the construction of a new cruise city, and striving to develop the model for FTZ (free-trade zone) and port integration, with the aim for the international cruise economy to enter the era of China. 

Cruise Talent Education Alliance Summit
15:45 - 17:30 Main Stage

Concentrating on the theme of “Leading the cruise talent education and driving the innovation by collaborating with the cruise industry", the Summit lays the foundation on the cruise industry talent training model and system, centres on the management of quality and special talents for the cruise industry, and focuses on how to provide well-rounded talents for the industry in order to upgrade the service level, promote collaboration and innovation and bring the cruise industry development to a higher level.


Reimagining Shorex
09:00 - 10:00 Theatre 1
Director, Cruise Development for South East Asia and China
Akorn DMC
Managing Director
CLIA Australasia
VP Shore Excursions
: Princess Cruises, Holland America Line, Seabourn & P&O Australia Cruises
Regional Director of Asia
Intercruises Shoreside & Port Services
Director Onboard Revenue
Royal Caribbean International

Modern travellers are experience-led, digital bred. Hence it is ever critical to provide authentic and digital enabled shorex experience. Join the session to be inspired by the examples of innovative shorex offerings. 

Session Moderator: Joel KATZ, MD, CLIA Australasia

Asia Ports and Destinations: The Development Trends, Challenges, and Future Plans
10:30 - 12:30 Theatre 1
Managing Director
Worldwide Cruise Terminals
General Manager
Shanghai Wusongkou International Cruise Terminal Development Co., Ltd.
General Manager
CCCC (Guangzhou) Cruise Homeport Investment Development CO LTD
Director, Cruise Promotion Section, Tourism & Convention Department
Economy, Tourism & Culture Bureau, Fukuoka City
Manager of Passenger Transportation Business Section, Kaohsiung Port
Taiwain International Port Corp LTD (TIPC)
General Manager of Shenzhen Xunlong Ferry CO.,LTD. & Executive Deputy General Manager
Shenzhen CMSK International Cruise Home port CO.,LTD.
Vladivostok Sea Terminal LLC
Managing Director
Ha Long International Cruise Port (Vietnam)
Chief Commercial Officer
Global Ports Holding
Shanghai Wusongkou International Terminal
SATS-Creuers Cruise Services
Vice General Manager
Tianjin International Cruise Home Port Co.,Ltd.
Deputy General Manager
Xiamen International Cruise Terminal
Senior Vice President, Marketing
Yokohama Kawasaki International Port Corporation

This session will look into the ports and destinations’ development across Asia Pacific. It offers a great opportunity to be inspired by some of the most developed cruise ports in Asia, as well as to learn the trends and challenges that are shared in the region. The first hour will focus on mainland China ports, and move on to ports and destinations from other countries including Japan (Fukuoka and Yokohama), Taiwan (Kaoshiung), Hong Kong and Vladivostok.  

Session Moderator: Mark Robinson, CCO, Global Ports Holding

Mainland China Ports

  • GU Huiquan, General Manager, Shanghai Wusongkou International Cruise Terminal Development Co., Ltd.
  • YANG Huiling, Vice-General Manager, Xiamen Port Group Heping Tourist & Passenger Transport Co.,LTD.
  • WU Da, Vice General Manager, Tianjin International Cruise Home Port Co.,Ltd.
  • LU Rufu, Executive Deputy General Manager of Shenzhen Xunlong Ferry CO.,LTD. & Executive Deputy General Manager, Shenzhen CMSK International Cruise Home port CO.,LTD.

International Ports and Destinations

  • LIN Sin-Wei, Manager, Passenger Transportation Business Section in Port of Kaohsiung, Taiwan International Port Corp. (TIPC)
  • Yoshi KOYANAGI, Director, Cruise Promotion Section, Fukuoka City
  • Valerii NARGORNYI, CEO, Vladivostok Sea Terminal
  • Jeff BENT, MD, World Cruise Terminals, Operator of Hong Kong Kai Tak Cruise Terminal
  • Yukata YASUNAGA, Senior Vice President, Marketing, Yokohama Kawasaki International Port Corporation
  • Heip Pham Van, MD, Sungroup - Ha Long International Port Management L.L.C
  • Lionel Wong, CEO, SATS-Creuers Cruise Services
Ports, Destination and Service Providers Workshop: Creating a Cruise Destination Network - Where Are You Now? Where You Need to Be and How to Get There
13:30 - 15:30 Theatre 1
Cruise Asia by Destination Asia

This workshop will look at examples of established and successful cruise networks from around the globe, and the positive impact they have on their cruise business growth.  We will provide practical advice and information on how the networks work and why they are important, who should be involved and why, as well as what needs to happen to establish them and make them work.

Establishing a Customer-Centric Cruise Culture Across Asia
15:45 - 16:30 Theatre 1
Managing Director for Publishing and Content, Seatrade
UBM Informa
Marketing Director, China & North APAC
Royal Caribbean International
Regional Sales Manager, Asia Pacific
Chief Commercial Officer
Global Ports Holding
General Manager, Director Business Dept.
Shanghai Asian Insurance Brokers Co.,Ltd

Cruise travel operators dedicate to deliver positive customer experience throughout cruisers' journey - this means not only providing good product and service, but also implementing customer centricity at every touchpoint and embedding the principles within business. This session will dedicate to discuss how to succeed with customer centricity, and how to withhold brand integrity whilst executing customer centricity. 

Session Moderator: Mary BOND, Editor, Seatrade Cruise News

Future Views: Cruise in Asia 2030
16:30 - 17:00 Theatre 1
CHART Management Consultants
Managing Director for Publishing and Content, Seatrade
UBM Informa
Watson Farley & Willliams LLP
Chief Commercial Officer
Global Ports Holding

Session Moderator: Madeline Leong, Partner, Watson Farley & Williams LLP.


Travel Agent Training provided by CLIA
09:30 - 17:00 Theatre 2
Head of International Training & Development
Cruise Lines International Association
Honorary President, Member of the BoD, and Director of Mature and New Source Markets

Sponsored by:

As the cruise industry grows strongly in China, it is now more important than ever to understand the sector, from an industry point of view and how it works, as well as how to sell this travel option to your customers. Travel agents attending this training will gain insight into the latest industry trends, address its growing popularity with a look at the innovations and technology that is driving this force, and provide you with tips on how you can improve your cruise sales and business profits.

Presented by experienced global speaker and trainer Peter Kollar, Head of CLIA’s International Training & Development programme, this full-day workshop will provide you with new knowledge and greater confidence in selling cruise and benefit from the many lessons that have taken place from existing strong cruise markets around the world. The day will also feature product presentations form some of the major cruise line brands.

9:30 – 12:00
CLIA Training – Update of the global cruise industry, Overcoming Chinese public perception, and trends, innovation and design that is helping grow cruise popularity.
Note: includes 15 min break at 10:45am


CLIA Training – Cruise port & destination training: How to sell world cruise regions (including domestic cruises)

MedCruise session
Carla SALVADÓ, Honorary President, Member of the BoD, and Director of Mature and New Source Markets, MedCruise


Cruise Line Product Updates

Question Time

End of the Training