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As a cruise destination Gibraltar has it all: location, facilities, unrivalled levels of service and an abundance of attractions and its popularity is growing all the time. With its prime location at the southern tip of Europe, guarding the gateway to the Mediterranean, Gibraltar is an ideal port of call for cruise ships whose itineraries include the transit of the Strait of Gibraltar.
The Gibraltar Tourist Board looks after many facets of the tourism experience in Gibraltar. On arrival at most of Gibraltar’s entry points, including the Cruise Terminal, visitors are greeted by an information officer, there to provide a warm welcome and answer any questions visitors may have.
The Board is also specifically charged with the operation of the Gibraltar Cruise Terminal, where in 2018 approximately 255 cruise calls are expected with circa 404,000 passengers.
The Gibraltar Tourist Board’s marketing department promotes Gibraltar to its source markets. The team frequently meets with cruise companies to ensure customer satisfaction and that all products and services are tailor made to the visitor’s needs, and standards remain high, up to date and fresh. The board also works with local agents and transport operators to explore and introduce new shore excursion opportunities.
Together with local partners, the team also explores the possibility of increasing calls to Gibraltar, as well as looking for opportunities to attract new cruise lines to include Gibraltar as a port of call destination, as well as a turnaround port, with the airport being only a 6 minute drive away.