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Seatrade Cruise Awards was first introduced in 2007 during Seatrade Europe. Intended as a platform to showcase the very best of the global cruise community and provide a benchmark for innovation, Seatrade Cruise Awards fast became both the industry's most popular scheme, but also its most influential.
Over the past eleven years, the awards have been presented on an annual basis; alternating between Seatrade Europe and Seatrade Cruise Med (formally Seatrade Mediterranean Cruise Convention).