Future of Cruise in Asia

The foundations have been laid - but where to next?

At Seatrade Cruise Asia Pacific, a number of conference sessions will look towards the future for cruise tourism in Asia.

China’s next Golden Decade in Cruising: How to balance growth and sustainability

Wednesday 24 October | 13:30 - 15:00

During the past 10 years China has successfully introduced and laid the foundations for a vibrant cruise market, and became one of the leading source markets in the world. As cruising is turning into mainstream travel for the Chinese, the market is entering the next ‘Golden Decade’. During the next ten years, China’s focus needs to be on optimising sustainability of the market and deepening its economic influence in the region. After a review of recent developments with the key players in the market, this session will dive into the challenges China has and how the government and cruise line operators plan to work together to guarantee a successful future.

Golden Decade of Cruising in China

Topics up for discussion include

  • How to break the bottleneck to successfully tap into the in-land Chinese source markets?
  • How to address the issue of channel congestion issues
  • How to succeed in re-structuring the sales distribution channel
  • How technology can help to improve pricing mechanism
  • Seasonality, cruise duration and product development
  • China’s cruise policy

The Development of Source Markets throughout Asia Pacific

Wednesday 24 October | 15:30 - 17:30

2018 is expected to deliver another year of growth as Asian travellers continue to recognise cruising as a popular way to vacation - and there is plenty of untapped potential to penetrate. 

This session will turn the spotlight on to the development across all regions of the Asia Pacific, with a particular focus on the strategic deployment from key source markets including South East Asia, Japan, Hong Kong, Taiwan and Australasia.