Featured sessions


We’re excited to share our featured conference sessions for Seatrade Cruise Asia Pacific 2017, and even more excited to have you joining us!  Seatrade Cruise Asia Pacific will bring together top executives from the major cruise line brands, as well as government officials and other key stakeholders to discuss the cruise industry in Asia and its growth and future prospects. Attending this event will give you the insight and connections you need to grow your business in the Asia region. The three-day event will combine a conference, travel agent training and a dedicated social programme to maximise your networking opportunities.

Here are some of the featured conference sessions available, which are all included as part of your Delegate Conference Package.

Market Overview – China

Market Overview – China

Thursday 2 November 2017, 13:30-15:00 hrs
Main Stage
- Participants include Mr Kenneth Wong, General Manager, MICE and Cruise, HKTB; Helen Huang, President Greater China, MSC Cruises; David Herrera, President, NCC China

As China continues to position itself as a major player in the cruise market, this session will give you first-hand updates on China’s achievements in the market as well as what’s to come for the future. During the session, our panellists will go through some pressing issues and hot topics, include:

  • The Belt and Road Initiative - What is it? What benefits and influence it would bring upon Asia? How would it change the overall global cruise travel market dynamics?
  • The development of having more effective sales and distribution channels in China
  • What challenges does the future hold?

Market Overview – Asia Pacific

Thursday 2 November 2017, 15:30-17:30 hrs
Main Stage, Opening Address - Joel Katz, MD, CLIA Australasia

The opportunities and challenges in South East Asia and South Asia to tap into emerging source markets and to increase deployment - Mark Ittel, Partner, SVP Ports & Maritime, Bermello Ajamil; Partners, Sean Treacy, MD Singapore and SE Asia, Royal Caribbean Cruise

The strategic role Australasia plays and its source market influence on deployments across Asia-Pacific and further afield - Tim Lowther, Manager Leisure Market and Special Segments, Global Sales, Emirates; David Rousham, VP UK & International Development, Cunard

How to achieve a sustainable market growth in North East Asia - Anthony Kauffman, EVP International Operations, Princess Cruises

Session wash up and Q&A - Ted Blamey, Principal, CHART Management Consultants Psy Ltd

Market Overview in Asia
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The development of the shipbuilding sector in China, and how to design to fit your customers’ needs

Thursday 2 November 2017, 15:40-16:20 hrs
Theatre 2 - Andy Yuill, Owner and MD, SMC design; Fabrizio Ferri, CEO, Fincantieri China; Fredrik Johansson, Owner & Executive Project Director, Tillberg Design AB

With the development of cruise ship construction now high on the agenda for Chinese yards, this session will look at China’s current position for cruise ship building and address the fundamentals for success in this sector.

  • Chinese shipyards hold the potential to get more involved in cruise shipbuilding – What is happening now and what does the future hold?
  • The art of equilibrium – How design elements accommodate to demographic differences
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Asia Port Leaders Forum: Port infrastructure and development in Asia

Friday 3 November 2017, 10:30-12:20 hrs
Main Stage
- Jeff Bent, GM, Kai Tak Cruise Terminal; Lionel Wong, CEO, Marina Bay Cruise Centre

A panel of Asian Port CEO’s will discuss the importance of port infrastructure investment in Asia.

  • How terminals are adapting to a changing market
  • The do’s and don’ts of building a cruise terminal
  • Different management models in Asia and what lessons can be learnt
  • Examples of different investment/ port development projects

Itinerary Planning Workshop by CLIA

Friday 3 November 2017, 13:30-15:15 hrs
Main Stage

The CLIA Itinerary Planning Workshop is designed to help you understand the thinking of different cruise lines when planning Itineraries. The activity centres around an interactive game, ‘To Call or Not to Call’, where a member of a cruise line itinerary planning team competes against others to create the best itinerary and score the highest number of points. Fun, interactive and competitive! This is a role-play workshop for registered delegates involved in shorex, ground handling, port/terminal operations) and cruise line itinerary and shoreside planning executives

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Smart Itinerary Planning including Shorex as Part of the Equation

Friday 3 November 2017, 15:25-16:15 hrs
Main Stage
- Bruce Krumrine, VP Shore Excursions, Princess Cruises & Holland America Line

  • Home porting options in Asia
  • Itinerary and destination development
  • Expanding and enhancing shorex opportunities
  • The influence of fuel and port costs on deployment and itinerary planning decisions
  • Pre and post cruise programmes
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Safety and Security in Cruise

Friday 3 November 2017, 11:30-12:20 hrs
Theatre 1 - Robert Ward, Senior Director Global Security, Norwegian Cruise Line Holdings; Capt. André Mahr VP Marine Operations Fleet Asia, Carnival Maritime; Paul Nichols, Lead Specialist, Lloyd’s Register Marine

This panel gives you a holistic update on operational safety, emergency contingency planning, and ship design and constructions.

Moderated by: Bud Darr, EVP, Maritime Policy and Government Affairs, MSC

Travel Agency Training by CLIA

Friday 3 November 2017, 9:30-17:00 hrs
Theatre 2

Travel agents attending this training will gain a significant advantage over their competitors in the cruise retail market by having an exclusive opportunity to receive insight to the most critical skills needed in Cruise Retail Success.

Presented by experienced internal speaker and trainer Peter Kollar, Head of CLIA Australasia’s Training & Development programme, Peter will provide an update on the cruise industry and give in depth tips for cruise sales success to help you become the ultimate cruise holiday seller. This session will also feature product presentations form some of the major cruise line brands.

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